Cutting the cords part II (or should we say hubris is about to strike again)
It seems like Comcast is pretty terrified with the new concept called OTT, and warning content companies from cooperating with OTT platforms.
Comcast ’s COO, Steve Burke gave a keynote at CTAM 09 saying: “An entire generation is growing up, if we don’t figure out how to change that behavior so it respects copyright and subscription revenue on the part of distributors, we’re going to wake up and see cord cutting.”
The idea to preach for changing the behavior of the viewers reminds me of another company that once thought that whatever decisions they will make their customers will embrace it without any hesitations… The company is GM.
Their legendary ex-president, Charles Wilson said once: “For years I thought that what was good for our country was good for General Motors, and vice versa.”
We all remember how it ended – they were disgraced by a federal government bailout and were forced to declare bankruptcy.
Judging by the arrogance of Comcast, they are going in the same path.
The companies cannot force business models for their customers. Companies can suggest a business model and then the customer has to accept the proposal.
Linear channels with premium subscription just don’t make sense anymore. If I missed a chapter of “Mad Men” last evening, why do I have to pay for viewing it? If it was free to air on a broadcast channel why do you want me to pay for it right now?
The operators’ job is to sort this issue. Once they do it, they will have no complains for the customers and vice versa.
Danny
from here